In November 2025, Ian Hughes set out alone to ski 492 nautical miles (911 km) from the Ronne Ice Shelf to the Geographic South Pole. Pulling an 80–100 kg sled, he faced temperatures ranging from –10°C to –35°C (without wind chill), high altitude, katabatic winds, sastrugi, soft snow, and hidden crevasses — all without outside support.
The journey took place over several weeks and marked the penultimate stage of Ian’s attempt to complete the Explorers Grand Slam, a feat achieved by fewer than 75 people worldwide.
The expedition aims to raise £100,000 for veterans’ mental health, supporting organisations such as the Rifleman’s Benevolent Trust and Always a Rifleman. Ian’s journey will also raise awareness of the urgent challenges faced by veterans, including PTSD, depression, homelessness, and the alarming rate of suicides within the community.
“This expedition is more than a personal challenge — it’s a platform to give back to those who’ve served.” — Ian Hughes
Ian followed the Messner Route, starting from the Ronne Ice Shelf and climbing gradually to over 2,800 metres at the South Pole. First pioneered by Reinhold Messner, the route avoids resupply drops, making it one of the purest forms of Antarctic crossing: solo and unsupported.
This is the most ambitious and challenging stage of Ian’s journey — and the most visible opportunity for your brand. Partner with Ian to be part of a world-class feat of endurance, broadcast through media coverage, live updates, and post-expedition events
Exclusive South Pole Opportunities:
Platinum Partner: £25,000
Prime logo placement on sled, clothing, and gear; top billing in all South Pole media content.
Raising £100,000 for veterans’ mental health through expeditions to the world’s highest peaks and most remote poles.
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